DNA Survey Shows Increased Interest For New gTLDs

According to a press release from the DNA (The Domain Name Association) and based on a survey they have conducted, a few conclusions were drawn from interviewing approximately 5000 users in ten countries. Among these conclusions, the most important ones are:

New internet domain names continue to be popular between young people and remain relevant when they access or search for websites. The percentage in such cases rise up to 85%.

The users from all over the world are very receptive to use new extensions for domain names. They are more likely to click on them than on classic .com or local ccTLDS, even if they are not aware of the new gTLD program, because they look more interesting to them in point of better reflecting the content and being easier to memorize.

Therefore, the general conclusion of the survey is that this market is on continuous expansion, the lesser degree globally being of 50% which still shows a high potential for the newest products, even if most of the users remain unaware of the possibilities offered by the latest gTLD Program.