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Public Interest Registry Unveils New Brand Identity

[news release] Public Interest Registry, the not-for-profit operator of the .ORG domain, today announced a rebranding of the organization. The fresh change in its visual brand design exemplifies the organization’s brand identity as the trustworthy, purposeful, spirited and collaborative operator of .ORG – the world’s third largest generic domain – and the soon-to-be-launched .NGO and .ONG domain.

 

By integrating the term “Your” into its new logo, Public Interest Registry aims to demonstrate its long-standing commitment to the individuals, organizations and companies that use .ORG, .NGO and .ONG. Coupled with a symbol that is a graphic interpretation of the organization’s mission of being open to the public interest, the rebranding illustrates Public Interest Registry’s commitment to providing a platform that anyone, anywhere in the world can use to share their story.
 
“We’re a small organization operating a huge domain that people around the world continue to choose year after year to engage their communities,” said Brian Cute, CEO of Public Interest Registry. “As .ORG continues to expand its international footprint and with the introduction of new internationalized domain names (IDNs), .NGO and .ONG launching in the near future, we felt the timing was right to update our brand to better reflect our unwavering commitment to the public interest and to those who choose these domains to give a voice to their causes, passions and ideas.” 
 
In addition to the new company logo, Public Interest Registry redesigned logos for .ORG, .NGO and .ONG. Each logo includes the same graphic symbol found in Public Interest Registry’s logo but with its own unique color, creating a color scheme of greens, blues, and oranges to reflect the diversity of different voices, perspectives and people that Public Interest Registry serves. 
 
Over the past year, Public Interest Registry conducted extensive research to develop a design that would maintain and build upon its brand identity as an organization that is trustworthy, purposeful, spirited and collaborative.  
 
“We wanted to have a logo that is not only relatable and understandable but also personal,” said Nancy Gofus, chief operating officer of Public Interest Registry. “Public Interest Registry is where your passions, ideas, beliefs and causes come alive, and our new brand strongly reflects that as well as our mission to serve the people.”  
 
Public Interest Registry worked with The Richards Group to develop its brand voice and messaging and Moving Brands to create its new visual identity and branding assets. The organization plans to unveil a new website and other external-facing materials in the coming weeks inclusive of its new logo, icons, typography, brand colors and photography style.
 
This PIR news release was sourced from:
pir.org/pr/2013/new_branding

World Premiere: Google Carousel Ranking & Competition Analysis Tool

GeoRanker is proud to announce the launch of a new feature enabling companies to understand, compare, analyze and reach an optimized local brand ranking within the “Local Carousel”, which Google has currently only released in the USA. 

 

GeoRanker, the local SEO reverse engineering platform, is the first tool that allows to analyze and to compare ranking in multiple cities throughout the world. It provides powerful ranking and monitoring tools, used by SEO experts and business owners to analyze, compare, monitor and gain insight into their online marketing strategies per cities. GeoRanker, as its name well indicates, focuses essentially on the local searches that have become more and more relevant, in opposition to global campaigns and over saturated international searches.

The Google “Local Carousel” has been launched last June in the USA, with the aim to display the best local results for any search query and for any type of industry. For example, if a search query is made Golf courses near Miami FL (see image above). The ranking on the Carousel are different from one city to another as it is based on a number elements such as the proximity (how close the searcher is to a business), external citations, freshness of reviews, local business name and high-quality photos, just to mention a few.

“We have seen in the past years a better accuracy of results and a growing popularity of the local searches and this is why we have decided to develop a number of track and Google ranking tools, local citations and authors referencing, analysis and reports tools and finally visual HeatMaps, all covering this ‘Local/Geo’ trend. The launch, this June, of the ‘Local Carousel’ and the new SEO challenges attached to it came as the perfect opportunity to us. After a few months of development, we are able today to provide companies, wishing to gain a better visibility and ranking on the Carousel, with the adequate tools. This is especially due to our ability to track Local Carousel rankings by using local IP addresses to get high accuracy results. Besides, our local Carousel HeatMap Report allows quick competition analysis both nationwide and at a city level. But I believe a live demo would be more appropriate in order to picture our approach, anyone can request one directly on the website”, explains Sergiu Draganus, CEO of GeoRanker.

The tracking of the local carousel rankings provided by GeoRanker allows the analysis of local results for implicit keywords such as “restaurant and hotel” without having to mention the name of the location. The analysis of implicit keywords has proved to be more effective and accurate than the explicit keywords’ analysis.

The GeoRanker’s Heatmap displays rankings per column for a specific location. Each colour represents the ranking of URL/Brands in several locations, whereas the grey colour indicates a unique result. Below are three different HeatMap reports analyzing rankings and competition in the Google Local Carousel for “hotel”, “pizza delivery” and “conference hall”:

“The analysis of the websites’ carousel provides us with valuable tips and insight about local SEO factors used by the top ranking websites. It can really help companies understand what and how their top competitors do in order to rank first in the Local Carousel”, adds Sergiu.

GeoRanker is powerful and essential tool for SEOs and business owners willing to follow and understand the growing and constant changes occurring within the world of search engines and ranking variables.

 

 

Hurry ! 20% off all new domain name registrations at EuroDNS ! Last Day

To celebrate the brand new website,EuroDNS,one of the largest registrars is offering a brand new one-off promotion – 20% off all new domain name registrations .

 

The offer ends midnight,September 30th,2012,so hurry up .

You can read the announcement after the jump :

“We’re celebrating our brand new website with a brand new one-off promotion – 20% off all new domain name registrations.

This is an excellent opportunity to expand your domain name portfolio and register all those names you’ve been considering, such as country code extensions of your brand to help you expand your global reach. But don’t drag your feet, this offer is only valid until the end of September and we are expecting a rush.

We have one of the widest selections of domain extensions on the planet, so start searching for a domain name now , the perfect domain is out there waiting for you.

The terms & conditions

Offer ends midnight September 30th. This promotion applies to the full retail price and can’t be used with any other offer. Offer applies to new domain name registrations only, all domains will renew at the regular price. The discount will be activated at checkout. EuroDNS reserves the right to end or extend this offer and amend the T&Cs at any time, without prior consent.”

Add.xxx Domain Name Up for Sale on Sedo

The Add.xxx domain name is now for sale and the broker for this domain name is Sedo.com .Add.xxx received a bid of $150 .

 

According to whois records,the owner is Aleksandrs Matusevics.The domain name was first registered in December,2011 and is offered for sale via Sedo at No Reserve .

Up until now,Add.xxx has only one bid and only nine hours left until the auction will end .

Check out Sedo.com to see the entire inventory and to place your bids .

Finances.com Domain Name Sold for $500,000

According to a press release this morning,Finances International Ltd has acquired one of the most lucrative domains in the history of financial industry – Finances.com for a whooping $500,000 .

 

You can read the press release after the jump :

“Finances International, Ltd. today announced acquisition of the prestigious domain name Finances.com for USD500K. Finances.com is to become home to one of the most interactive online portals dedicated to financial markets and financial management. The portal will be officially launched on November 1st, 2013. At the moment the portal is being actively developed. However, the Finances.com team is already publishing high quality content for investors, brokers, financial experts and all individuals interested in obtaining a solid 360-degree view of the recent financial trends.

The new financial resource will act as a free independent information hub forpeople requesting timely updates on international business, political and technological developments as well as detailed market recaps to make savvy investment decisions. A variety of supporting tools will be available to visitors from forex, commodity, and stock quotes (including historic data) to broker comparison charts, profit calculators etc.

This new interactive information gateway allows visitors to post their own articles and opinions, display and promote their trading systems and methods as well as let other people follow them. The portal is to cater financial knowhow to the high-profile professionals and investment beginners alike across all continents.

“Finances.com is not just another repository for financial data. Our goal is to create a free portal that will help individual investors as much as corporate players to stay on top of the market. We are making sure that our website has all necessary built-in communication tools to allow for smooth interaction between bankers, financial analysts and money managers enabling them to take better investment decisions, ” commented Panos Kalos, Co-Founder and Chief Technology Officer of Finances International.

About Finances International Ltd.

Started by a group of independent financial experts Finances International is pursuing the goal to create the leading financial communication channel empowering a wide international audience to make informed strategic decisions when dealing with financial matters. The company’s project Finances.com presents a unified platform for multilateral dialogue among individuals where they can form and share actionable financial ideas. It gives financial decision makers a distinctive advantage by connecting them to a dynamic knowledge network.”

 

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