Why So Many Entrepreneurs Hoard Secret Stashes of Domain Names

Michael Lindsey and Daniel Rubin have a tradition. At the end of each year, when GoDaddy announces that their domain names have renewed, they send each other screenshots of the notice, paired with a tongue-in-cheek caption: “We’ve got to get started on that idea.”

Since their time as undergraduates at California State University, Long Beach, the two of them have fantasized about launching a series of quasi-viable companies together, ranging from a Jewish holiday clothing line that Rubin…

Why So Many Entrepreneurs Hoard Secret Stashes of Domain Names