Sony is trying to avoid paying $10,000 to buy Crackle Plus domain name

Part of launching a streaming video service is owning the domain name with which most viewers can reliably expect to find the service via the web. For instance, it could be considered a smart move for Netflix to own, say, Netflix.com, or for HBO to own HBOGo.com. For Sony-owned Crackle, however, it appears getting ownership of the domain name behind its upcoming Crackle Plus premium offering is…