Significant Domains Acquisition for GoDaddy Portfolio
Internet domains market has been lately witness to several important sales between major companies that revolve their activities around this field of activity where important revenues can be obtained by buying the right url addresses at the right moment.
Such a business was reported to have happened recently in January between worldwide known domains reseller GoDaddy which purchased about 200 000 domain names from the mobile advertising company Marchex for the sum of $28.1 million in cash which was added to the $6.7 million in direct sales.
Marchex Chief Executive Officer, Pete Christothoulou, speaking about the reason behind the transaction, stressed their current focus on mobile advertising analytics: “Our complete focus is on establishing Marchex as the world’s leading mobile advertising analytics company. A significant and growing majority of the consumer engagement and sales driven by mobile advertising happens offline, such as through phone [1]calls. Narrowing our focus on this opportunity, while growing our balance sheet, strengthens our ability to continue delivering technology solutions that bring accountability to mobile advertising and transform business performance for our clients.”
On the other hand, the beneficiary of this deal seems to have bought some remarkably quality domains with an average price of about $140 for each of them. Senior Vice President and General Manager Mike McLaughlin at GoDaddy also made a statement about their future plans on the newly purchased domain names: “GoDaddy views this as a unique opportunity to acquire a large group of high quality names and make them available to businesses worldwide. These names have not been generally available to the public. This means we’re able to bring more visibility and liquidity into the market for businesses everywhere.”
According to ICANN reports, this deal follows another one that this group has made with Afternic, another premium domain provider, in September 2013, and in comes in line with their latest marketing strategy of increasing the number of premium domain names available in search results.
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