Sedo,the leading domain name marketplace announced recently that it has launched the new Sell Now Assurance feature.

Here is the announcement :

“Today, leading domain name marketplace and monetization provider Sedo announced the launch of its new Sell Now Assurance feature. With Sell Now Assurance, any domain listed with a Buy Now price will be checked at the point of making a sale in order to ensure that it is still currently owned by the seller listing that domain name with Sedo.

With this new feature, whenever a buyer starts the purchase process for a Buy Now domain, Sedo checks that domain name’s ownership information at the registrar level. If the ownership information matches that of the seller, the purchase process will proceed as a standard Buy Now sale. If the check does not match, that domain listing will be converted into a Make Offer listing, allowing the buyer to place a bid on the domain and the seller to review whether the domain is still in their control before committing to a sale.

The Sell Now Assurance feature applies to any domain listing that is activated for SedoMLS Premium, Sedo’s premier multi-listing service. Domains listed via SedoMLS Premium will be checked by Sedo whenever a potential buyer proceeds with a purchase, either through SedoMLS or via a standard Sedo marketplace transaction. ”