Rebranding – Here’s What To Expect In 2020
Rebranding — the organizational strategy to re-energize business growth — became fearless in 2019, with more companies willing to take the plunge and several among them pushing the boundaries of the traditional approach to rebranding execution.
Established companies will likely continue the effort to shorten their multi-word names to create that same instant, one-word appeal of startups. Too many meaningless and emotional brand names will adopt shorter, compounded brand names that support…
