NameJet and Rightside Partner for Initial New Top Level Domain Auctions
NameJet and Rightside announced recently that they have partnered to help launch the new Top Level Domains, .Dance and .Democrat.
You can read the press release after the jump:
“NameJet and Rightside have partnered to help launch the new Top Level Domains (TLDs), .DANCE and .DEMOCRAT, through the use of landrush and premium auctions.
Rightside Registry, a generic Top Level Domain registry owned by Rightside, is now offering early access to their first two TLDs, .DANCE and .DEMOCRAT, in the landrush phase of their release. Rightside has selected NameJet to manage auctions for both landrush and upcoming premium auctions for these TLDs. At the conclusion of the landrush phase, all available domain names that receive multiple early access (landrush) applications will be auctioned off to the highest bidder.
Landrush for .DANCE and .DEMOCRAT opened April 16th and will close on May 5th, with general availability opening for each domain on May 21st. Additionally, upcoming Rightside TLDs .REVIEWS and .NINJA begin landrush in early May and will also have auctions operated by NameJet.
In conjunction with the beginning of the .DANCE general availability period, NameJet will be operating featured auctions for premium .DANCE domains including:
ballroom.dance
chicago.dance
touchdown.dance
These auctions are all scheduled to close May 20th – 22nd. For a full list of the .DANCE Premium auctions closing in late May, please visit http://www.namejet.com/featuredauctions/dance.
“NameJet is committed to being a leader in the new TLD auction space, offering some of the most desirable TLDs available,” said Matt Overman, General Manager, NameJet. “This is just the beginning of our strategic partnership with Rightside. In addition to these TLDs, we plan on bringing more to the market as they become available from Rightside and our other registry partners.”
Jeff Eckhaus, Senior Vice President, Market Development and Policy, Rightside said, “Our relationship with NameJet, combined with their experience in new TLD launch auctions and recent sales trends, make them the ideal partner. We’re looking forward to working with NameJet to launch these TLDs and more.”
In the United States there are more than 25,000 professional dancers, 32,000 dance studios, and 38,000 choreographers with LinkedIn profiles. The .DANCE TLD is targeted toward this passionate and enthusiastic group. With the popularity of programs like Dancing With The Stars, which has a weekly audience of over 13 million, the .DANCE domain will give individuals and organizations a powerful and previously unavailable platform for branding.
The .DEMOCRAT TLD appeals to a large market of candidates running for elected office, political enthusiasts, organizations passionate about political identity, and consultants/advisors. There are currently greater than 43 million registered Democrats in the United States and an estimated 500,000 elected officials. With $644 million spent in the last Presidential election cycle, the .DEMOCRAT TLD will give Democrats a new and powerful way to reach their supporters and strengthen their brand.”
