Monash University Gets World’s First Branded Top-Level Domain Name

Monash University has recently received the .Monash top-level domain name, becoming the first “brand” in the world to secure its own domain name .

ARI Registry Services,which helped to delegate .Monash over the weekend, said that the new gTLD will become a “core component of the university’s digital strategy”.Moreover, other new Australian TLDs such as .Melbourne, .Sydney, .AFL, .IINET and .Auspost are expected to be delegated soon.

“The .monash global top-level domain name will allow the university to manage all of its domain names under the global identity of Monash,”said Ian Tebbett, the chief information officer of the University.

Although ARI Registry Services said that .Monash is the first brand gTLD in the world, some say that that .中信 (“Citic”) delegated to the Chinese Bank CITIC was also delegated at the same time as Monash.