
According to ICM Registry,the company behind .XXX domain,the domain name willresolve to a website dedicated to providing the first all-encompassing .XXX destination for mobile devices .This is a good move considering that 18% of the last 5 million visits to the Search.xxx search engine came from mobile devices.
The company also acquired other 350 .XXX domain names to extend its business.
“The growth in consuming online adult entertainment from mobile devices has been extraordinary, and this project to develop an exceptional domain will allow us to create a site that will capture the ever increasing opportunities in the .XXX world.Search engines such as Google are de-ranking adult-related results to filter out content,” said Andy Wullmer, CEO of SGM Media.
“Aligning with ICM’s search engine Search.xxx is helping us meet the consumer’s demand for simple, efficient ways to find and enjoy online adult content on mobile devices,” added Andy Wullmer .