Electricity brokers in Texas uses the phrase Power to Choose

More than a dozen online electricity brokers in Texas have adopted the phrase “Power to Choose” to promote their own websites. Many shoppers get tripped up by the confusion, consumer advocates say, and sign up for power plans that appear to come from the government-run site, but are actually sold by commercial brokers who receive commissions. Consumers often end up paying more.

The commission notified Dallas-based electricity broker Compare Power in June that the company’s use of the domain…

Electricity brokers in Texas uses the phrase Power to Choose