Changing from LogoJoy.com to Looka.com and losing 80% of search traffic

Not every rebrand and domain change goes as planned. In the case of Looka formerly Logo Joy they are now looking at laying off 80% of their employees. Patricio Robles wrote a piece on Econsultancy that delves into the rebrand and what might have gone wrong. The article is an especially good read for anyone who is thinking of a domain name change and redesign of their website … [Read more…]