Canoe Coffee Roasters forced to rebrand

Canoe Coffee Roasters in Kelowna forced to rebrand after legal action taken by US company

Jen and David Upshaw have owned and operated Canoe Coffee Roasters since 2015, but in just over a week they’ll have to come up with a totally different name for their brand.

“A certain multi-billion dollar titan company out of the USA is suing our little family-run business over a pretty questionable trademark issue,” the coffee company wrote in a post on social media.