AusRegistry Launches $1 .NET.AU May Promotion
The wholesale price of a .net.au domain name has been lowered to just one Aussie dollar for the month of May!
Yesterday AusRegistry launched a promotion for May to promote .net.au which has 294,486 domains under management compared to over 2.4 million (86% of the namespace) .com.au names out of a total of 2.8 million .au registrations. Which means it’s quite easy to get a preferred domain.
George Pongas, General Manager of Naming Services at AusRegistry, said some high profile Australian brands host their web presence under net.au, including the ABC, Triple J and iiNet. Many others use the net.au for technical operations or marketing and promotional activities.
“Many successful businesses use a net.au domain name as a business asset to underpin their entire online identity, serving as a digital lighthouse to illuminate their web presence.”
Mr Pongas said he expects businesses will embrace the campaign. He said the $1 .net.au domain name sale provides Australian businesses with an incentive to get a relevant, memorable and geographically identifiable web presence.
“Our research shows Australians trust websites ending in .au as they identify that the domains belong to Australian businesses. Now is the perfect opportunity to upgrade from a free Facebook, Blogger or Tumblr page and get a professional web presence with a short and memorable net.au domain name,” Mr Pongas said.
He noted the increasing trend of businesses relying on search engine calls to action in their advertising, and encouraged marketers to adopt net.au domain names in their campaigns as a more effective alternative.
“Why direct customers to search for your business online when there are so many options available in .net.au? It simply doesn’t make sense because you are exposing your brand to competition and ambush marketing practices within the search results. By using a .net.au domain name, the call to action will deliver traffic directly to your website – just like the getyour.net.au domain name works for this promotional campaign.”
Mr Pongas said there are currently 2.8 million .au domain names and only 294,486 of these are net.au. The vast majority of domain names in Australia are com.au, which accounts for 2.4 million domains, or 86% of the namespace.
“We know there are many businesses that miss out on securing their preferred choice under com.au. With greater availability in net.au, businesses are likely to get the domain name they want and can even supplement it with generic word domain names related to their industry or market vertical.”
To register a $1 net.au domain name, customers must purchase their domains from participating registrars.
