Another gTLD Important Acquisition for Google

Google has just made one of the biggest purchases on the market of gTLD strings with the acquisition of .app during an auction for which they paid  $57.015.622 to ICANN.

This is not the only auction that brought new profit, so as a result, ICANN’s Board of Directors is expected now to come up with a plan of using the funds after consulting the community of their users.

For the above mentioned auction, there were twelve applicants that took part, and Google was represented by Charleston Road Registry Inc. This deal comes first in price after another one which was done for .blog, apparently sold for about $20 million.

Although Google originally insisted that there should be a closed registering possibility for the string, in the end they were required to allow anyone to do this operation, after the intervention of the Governmental Advisory Committee.