Above.com To Host its Second Themed Auction, the “Lead Generation Domain Auction” in March

Above.com announced recently that it will host its second Themed Auction in 2014 –  the Lead Generation Domain Auction.Bidding will start March 17,2014 and will end on April 16,2014 at 12 pm PT.

You can read the press release after the jump:

” Above.com announces that the “Lead Generation Domain Auction” will be its second Themed Auction in 2014. The auction inventory will be targeting organizations, which stimulate and capture online interest in a product or service for developing sales pipeline. Bidding will be open to the public commencing March 17, 2014 and ending on April 16, 2014 at 12pm PT.

“Themed auctions provide a better method of cost effectively selling domains to end-users,” says Victor Pitts, Director of Domain Services at Above.com. While not a new concept, themed auctions can be very effective in connecting the right domains to the right buyers en masse. Themed auctions are vastly more cost effective to promote and have a much greater chance reaching the intended buyer because the marketing message can be better concentrated on specific buyer groups.

Specific future Themed Auctions may be in partnership with industry representative organizations that help promote the auction to their audience. Potential partners would be trade conferences, industry forums, user groups, or any established trade organization. Partners influence domain selection, help promote the auction to their members, and receive a share of the auction commission.

The first Themed Auction of the year was launched at the “Affiliate Summit West” conference in Las Vegas. The auction, suitably named “Affiliate Domain Auction”, ends on February 14, 2014 at 12:00pm PT. Bidding is open at http://www.above.com/marketplace/affiliate.html. This auction inventory contains keyword rich domains that are matched to many common industry verticals used in affiliate programs. Above.com will showcase a list of powerful domain names that can drive organic traffic by virtue of their SEO attributes. “