Elvis Presley Enterprises Wins Graceland.com Domain Name in Arbitration Case

Elvis Presley Enterprises filed a complaint with the National Arbitration Forum in January ,2014 , asserting legal rights over the domain name Graceland.com.

According to whois records , the domain name was first registered on December 23rd 1994.The domain name was owned by Simon Higgs of Burbank California, who owned the domain name since at least 2004.

The domain name currently resolved to a religious website. The site’s header says :

“Welcome To The Home Of The King Of Kings!”

Elvis Presley Enterprises is the owner inter alis of registered trademarks in the United Stated for Graceland for a wide variety of goods and services.Therefore, the company contended that the domain name is identical to its trademark.

One of the key points of this complaint was when Elvis Presley Enterprises managed to demonstrate that the respondent registered and used the disputed domain name in bad faith,by trying to sell the domain name to the complainant for $200,000.

Elvis Presley Enterprises, Inc. managed to establish all three elements required under the ICANN Policy and the Panel ordered the disputed domain name to be transferred from the respondent to the complainant.

You can read the decision here .