Backcountry.com forces local Boise business to rebrand
Backcountry.com forces local Boise business to rebrand over using the word "backcountry" in name
The world of backcountry sports is rallying around dozens of small outdoor retailers after a large Utah-based company threatened lawsuits for trademark infringement. One of those retailers is right here in the Treasure Valley.
Boise Gear Collective, formerly known as Backcountry Pursuit, is one of those small, locally owned businesses that was forced to rebrand after Utah-based company…
