Why Did a Kansas City Dealership Pay $3,695 for a $10 Domain Name?

We want our name to reflect what we are about," said co-owner Dustin Stock. "We offer a complete solution: vehicles, financing, insurance, and maintenance all in one place."

It's important to note that Complete Autos owners paid this high fee for a domain name, not a website. Many domain names can be purchased on places such as GoDaddy for as little as $10. Domain names with broad and generic terms can sell for crazy amounts of money. For example: Whiskey.com sold for $3.1 million…

Why Did a Kansas City Dealership Pay $3,695 for a $10 Domain Name?