Techshot announced recently that it has hired LeadJen,a lead generation company ,to help them sell the domain name Shot.com .The domain has been appreasied to sell for $500,000

You can read the press release after the jump :

“In what may be an unconventional way to sell an Internet domain name, Techshot, a contract new product development company, has hired a lead generation company to help sell its unused domain name, Shot.com. LeadJen (www.leadjen.com), an Indianapolis-based B2B lead generation company, is using traditional lead generation tactics, such as email, direct mail and phone calls, to help Techshot (www.techshot.com) identify companies that may be interested in acquiring the domain URL.

According to LeadJen President Jenny Vance, when Techshot changed to its new name a few years ago, they began using Techshot.com for their domain rather than Shot.com. Their rebranding has been quite successful, so they decided to sell Shot.com. “We worked with Techshot in the past to generate leads for their engineering services, and the company trusts our work,” said Vance.

More than 60,000 online searches a month contain the keyword “shot,” according to Vance, who notes that LeadJen will be targeting companies in industries including sports, weapons and gaming.

Techshot gets several inquiries a month about selling the domain. Shot.com is unusual because it is short, memorable and uses the .com top-level domain. According to DN Journal, only seven of the top-selling domains in 2011 were four letter words with a .com top-level domain.
LeadJen anticipates that as many as 80 companies may be interested in bidding on the domain. Depending on the number of bidders, the domain has been appraised to sell for more than $500,000.”